The concepts of satisficing and maximizing are interesting labels to put on people. For those who don't know the context here, the book "The Paradox of Choice" defines a satisficer as a person who makes a decision or takes action about as soon as certain criteria are met. On the other end maximizers are those who take extra time evaluating every alternative. I disagree with the author because i don't think one single person can be solely a "satisficer" or a "maximizer," people make decisions differently depending on, wealth, time, level of importance, and many more characteristics in a certain period of time.
For example, I walk to International Coffee Traders every single morning and get a 20 oz. drip coffee. Doing this saves me time, money, and I honestly just enjoy it. If I were to stare up at the menu looking at 1000+ options of overpriced/over-sweetened coffee every morning, it would decrease my utility, possibly make me late for class, and cost me about twice as much money. This decision is very low cost and low involvement for me and I don't think twice about doing it. Me going to the same coffee shop every single morning and ordering the same thing would probably make me a "satisficer, " however, I do not act this way in every situation.
When I was planning my trip to Las Vegas this summer spent hours and days researching prices, locations, and advantages that each hotel had to offer. For this decision, I was definitely a satisficer.
Maybe I just don't like to be labeled...
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