Design Sprint Day 3

The third day of our design sprint was used to meet as a group and discuss the findings from each of our elevator pitches obtained over thanksgiving break and to figure out how to measure some assumptions that we developed from our findings. What we discovered is that a lot of the feedback was very similar. Linking back to my previous blog (Elevator Pitch Findings), the pros were:

1. Good way to inform others about local events
2. Great way to meet people
3. Great way to make plans when you don't have any
4. Helps people get out of the house and interact with others
5. Great way to meet people who share similar interests
6. Encourages people to branch out
7. Could make the living experience in Bozeman more exciting

Other pros consisted of: encourages people to get out of the house, great idea for targeting freshman students, the simplicity makes it attractive, nothing else like it, we have a niche market.

While many questions that were raised are: 

1. How simple should it be
2. Should we include a social feature
3. Should we let others communicate on the app or just see where your friends are going?
4. Should we display something like (XX people are going to this event, XX friends are going)

After discussing our findings we camp up with assumptions:

1. People use apps
2. people want to be social
3. People are unknowledgeable about local events
4. people want to try new things

We will measure these events by:

1. Researching the industry
2. unbiased surveys
3. Personal interviews
4. Observing how people act when presented with two options, 1 being obscure

After meeting for a while, we really developed a solid understanding of the app and started to brainstorm names, we came up with One Night Planned, this name is relevant and funny to our target market. the fact that it is funny could help with brand recall and retention. The name also describes what our product was created to accomplish; help you plan a night and get out of the house.

The next time we meet we will develop a final storyboard and prototype in order to present a final pitch.